Career & Volunteer Experience

Verizon

Content Strategist
Verizon Business Design Team
2023-Present

 

  • Plan, write, and edit UX content focusing on user registration, onboarding, authentication, login, troubleshooting, and security.

  • Help boost digital adoption and reduce call volume, leading to increased user engagement and improved customer satisfaction.

  • Create and present content strategies help the brand stay innovative and grow within the Telecommunications industry.

Vanguard

Senior Writer
Participant Strategy
2020-2021, 2022

 

  • Wrote and strategized copy for multiple newly designed pages within the logged-in customer experience. This includes on-page UX, navigation, marketing, email, social media, and more.

  • Collaborated with writers, editors, designers, journey owners, legal, and project managers

  • Worked with multiple programs, including Confluence, Mural, Jira, Invision, Figma, and Microsoft Teams

 

Publicis Health Media

SEO Manager
Content Strategy
2021

 

  • Performed keyword research, provided SEO recommendations, and completed QAs for 10+ brands

  • Created & delivered competitive audit presentations within the healthcare industry

  • Regularly used multiple tools, including Google Keyword Planner & SEMRush

Comcast Business

Content Strategist
B2B Mid-Market Enterprise
2019

 

  • Successfully planned and launched a new, remodeled Comcast Business website, including (50+ pages in 90 days)

  • Created new pages and updated existing, outdated design flows

  • Collaborated with designers, copywriters, creative directors, SEO, senior leadership, engineers, stakeholders, and project managers

  • The new site included updated UX imagery and lead forms, resulting in lead submission rates increasing immediately.

  • Leveraged tools such as Microsoft Office, Confluence, Basecamp, Google Search Console, InVision, WebEx, and Box

 

Comcast

Content Strategist & UX Copywriter
Xfinity Digital
2017-2019

 

  • Reviewed, strategized, edited, optimized, and consolidated hundreds of Xfinity Support articles, resulting in reduced customer confusion and a decreased volume of inbound service calls

  • Created and refined dozens of customer experiences, including My Account, Billing, Internet Troubleshooting, TV Troubleshooting, and the Xfinity Outage Map.

  • Crafted SEO blogs, Support articles, and internal communications to help enhance organic search traffic results and improve brand reputation

 

1SEO Digital Agency

SEO Copywriter
Content & Social Media Team
2016-2017

 

  • Wrote, edited, and published over 800 pieces of content including blogs, press releases, on-page, case studies, and ad copy. Worked regularly with WordPress, Basecamp, Word, and Excel.

  • Maintained regular contact with over 40 clients per month, facilitating keyword strategies, document approvals, follow-ups, and more. Involved in kickoff calls with multiple new clients via in-person and telephone meetings.

Lifeshield / DirecTV

Fielded sales calls from potential buyers, exercising high levels of active listening while building relationships and displaying empathy. Regularly made and converted outbound calls, overcoming objections and convincing potential clients to order security systems for their homes and businesses.

 

Big Brother Big Sister

Mentoring my little brother for over ten years. Although it’s mostly fun, there have been many life lessons learned along the way by both parties.

Prudential Financial

Performed research and resolved problems involving complicated issues ranging from stock market trades and monetary withdrawals to reviewing applications and explaining statements. Navigated between multiple applications while handling escalated issues and reaching timely resolutions with concerned clients.

 

Mighty Writers & Phila READS

Worked with South Philadelphia kids to help improve their reading, writing, and creative thinking skills.

Nutrisystem

Consistently ranked among the top ten percent of the total sales force (200+ employees,) earning numerous incentives for exceeding monthly goals on a regular basis. Showcased high-level communication skills with callers from various backgrounds and markets, building trust and brand loyalty.

 

Council Rock Soccer

Coached youth soccer for over ten seasons. Tasks include running practices, creating tactics, implementing/adjusting game strategies, organizing drills, communicating with players, and giving both positive pep talks and constructive feedback.

References

Catie Haelig
Senior Director
Comcast Content Design
(610) 283-6045

Brandon Moyer
Product Owner
Xfinity Help & Support
(610) 420-9948

Kyle Contrufello
Product Owner
Vanguard Financial Wellness
kyle.contrufello@vanguard.com

PH Mullen
Senior Director
Comcast Product Management
(408) 836-9325

Bernie Ollila
VP of Special Operations
1SEO
bollila@1seo.com

 

Gene Winters
Sales Manager
Lifeshield & Nutrisystem
gwinters816@yahoo.com

 

“After working with Joe for the better part of a year, I can confidently say that Joe is great at what he does. As a strategist, Joe is smart, measured and thoughtful in all of his work. Adept at both tactical and overarching work, Joe has both vision for long-term strategy, and skill to act on his recommendations. Finally, Joe is personable and genuine in all interactions, he’s the kind of project partner you want to team with.”

— Andrew Lazaunikas
Publicis Health Media
Director of Search Content Strategy
andrew.lazaunikas@publicishealthmedia.com